Senior Specialist - Growth Campaign Marketing

Wood Mackenzie is seeking a results-driven campaign specialist to join their B2B Growth Marketing team in Gurugram. This role will coordinate and deliver integrated marketing campaigns to support new customer acquisition and expansion within the Financials & Traders vertical. You will collaborate cross-functionally to drive campaign execution, performance improvements, and journey management.

• Execute integrated campaigns across email, paid social, display, SEM, SEO, and nurture flows
• Drive execution excellence in event planning, on-site execution, and follow-up
• Manage paid acquisition efforts and optimize through A/B testing and segmentation
• Own campaign workflow management, scheduling, task coordination, and project tracking
• Monitor campaign execution and performance in real time, reporting on KPIs
• Collaborate with sales, product marketing, content, digital, and operations teams