Growth Marketing Specialist

Muck Rack is seeking a detail-oriented Growth Marketing Specialist to enhance our web presence and drive growth. You will be responsible for building and optimizing campaign landing pages within our CMS, ensuring they are fast, well-structured, and performant. This role also involves owning web analytics, including Google Analytics 4 and Google Tag Manager, to inform strategy, track campaign attribution, and manage A/B testing programs.

• Build and release landing pages, templates, and site sections in a CMS
• Own Google Analytics 4 and Google Tag Manager implementation and maintenance
• Manage campaign attribution, UTM governance, and channel definitions
• Execute end-to-end A/B testing programs
• Ensure site health, page speed, and accessibility basics
• Translate analytics into actionable insights for stakeholders