Senior Specialist, Digital Marketing – Web, AI and SEO

Nasdaq is seeking a Senior Digital Marketing Specialist to lead B2B digital presence strategy, focusing on website performance, content, and optimization across traditional and AI-powered search platforms. This role drives brand awareness and product engagement through SEO, AEO, GEO, and LLM search experiences, aiming to improve lead generation and conversion.

• Lead and optimize B2B website experience for brand awareness, engagement, and lead generation
• Develop and execute global website growth and search optimization strategies
• Analyze website performance and search trends to identify growth opportunities
• Optimize content, metadata, and information architecture for search and AI discovery
• Manage content strategies and digital asset management practices
• Experience with AI-powered marketing tools and AI-first mindset