About this role
As a Sr. Marketing Manager, you will lead and execute comprehensive marketing strategies to expand patient access and enhance brand awareness for City of Hope Atlanta. You will develop and implement data-driven campaigns across digital, clinical, and traditional channels, creating compelling content for diverse audiences. This role involves close collaboration with system-wide marketing teams and local leadership to drive growth and support our mission of making hope a reality for those affected by cancer and diabetes.
What we are looking for 6
- Manage regional and local marketing campaigns for City of Hope Atlanta
- Develop and execute data-driven marketing and branding strategies
- Create compelling content for clinical and consumer-facing materials
- Collaborate with system communications and digital marketing teams
- Enhance brand equity and awareness in local and regional markets
- Minimum 7 years of hospital/healthcare marketing experience