Marketing Specialist - B2B Product Marketing

TransUnion is seeking a Marketing Specialist to drive brand awareness, lead generation, and market positioning for their data, analytics, and decisioning solutions. This hybrid role involves managing digital content, creating thought leadership materials, executing B2B campaigns, and developing sales enablement assets.

• Manage and optimize website content, landing pages, and SEO
• Develop thought leadership and marketing content (white papers, case studies, collateral)
• Plan and execute integrated B2B marketing campaigns
• Develop sales enablement assets for business development
• Monitor industry trends and competitor activity
• Manage marketing calendars and track campaign performance