Senior Manager, Growth Marketing Platforms

Manage and optimize the marketing technology platform that drives subscription and paid membership growth. This role involves configuring integrations, enabling experimentation, and supporting marketing, brand, data, and product teams to enhance audience growth, conversions, engagement, and retention.

• Administer and technically execute Martech platform for paid product and membership growth
• Manage platform configuration, campaign builds, feature enablement, and optimization
• Partner with cross-functional teams to translate business requirements into technical configurations
• Own platform support, troubleshooting, testing, and QA for campaigns
• Support subscription acquisition and conversion optimization initiatives
• Implement and manage A/B testing frameworks for improved conversion rates