About this role
SmartBear is seeking a Senior Paid Media Manager to own and optimize our paid search, paid social, and third-party paid programs. You will manage a multi-million dollar budget with the primary goal of driving pipeline growth and a positive return on investment. This role involves partnering with demand generation teams, managing agency relationships, and leveraging data to inform strategy and execution.
What we are looking for 6
- Plan, build, and optimize paid search campaigns on Google Ads and Microsoft Advertising
- Execute paid social campaigns across LinkedIn, Meta, Reddit, and YouTube
- Manage third-party paid programs including review sites and newsletters
- Develop category awareness strategies using paid media channels
- Lead and manage the day-to-day activities of our paid media agency partner
- Own and manage a multi-million dollar paid media budget, optimizing for ROI