Senior Performance Marketing Manager, New Channel Expansion

Bankrate is seeking a Senior Performance Marketing Manager to lead the expansion of new paid acquisition channels beyond paid search. This strategic individual contributor role involves identifying, testing, and scaling channels like streaming TV, programmatic, and paid social to drive profitable growth. You will own the full cycle of channel development, from evaluation and testing to scaling and documenting repeatable frameworks.

• Lead new paid channel expansion including streaming TV, programmatic, and paid social
• Own the full cycle of new channel development from evaluation to scaling
• Design and run incrementality tests to quantify true channel contribution
• Develop direct relationships with platform and media partners
• Set the creative testing agenda and drive direct response performance
• Document repeatable frameworks for campaign setup and strategy