Digital Marketing Manager

Prudential is seeking a Digital Marketing Manager to develop and execute data-driven digital campaigns across paid media, search, and performance channels. This role focuses on driving customer acquisition, engagement, and retention through SEO, SEM, and performance analytics. You will collaborate with internal teams and external partners to optimize marketing effectiveness and deliver measurable business impact.

• Develop and manage paid digital campaigns across search, display, and social channels
• Optimize SEM and paid media strategies to maximize conversions
• Lead SEO strategy, keyword research, and website optimization
• Implement tracking, attribution, and analytics to measure campaign effectiveness
• Utilize data-driven segmentation to improve customer engagement and conversion
• Manage media budgets, bidding strategies, and campaign forecasting