Experience Marketing Specialist

As an Experience Marketing Specialist at Equifax, you will design and execute innovative customer engagement strategies that drive brand advocacy and measurable results. This role goes beyond traditional event management, focusing on creating memorable customer journeys across both physical and digital touchpoints. You will leverage customer insights to inform strategy, develop compelling content, and collaborate with sales and marketing teams to achieve business objectives.

• Develop and execute comprehensive experience marketing strategies
• Define and track Key Performance Indicators (KPIs) for marketing initiatives
• Create impactful content and narratives for customer experiences
• Drive demand through integrated promotional campaigns
• Collaborate with Sales, Marketing, and Product teams
• Lead event logistics and ensure seamless execution