Mid-Market Marketing Manager

Motive is seeking a Mid-Market Marketing Manager to plan, execute, and optimize demand generation campaigns. This role involves collaborating with cross-functional teams, leveraging AI tools, and partnering with sales to drive pipeline growth. The ideal candidate has a builder's mindset and a strong understanding of B2B marketing strategies.

• Plan, execute, and optimize ABM and full-funnel campaigns
• Partner with Content Marketing, Customer Marketing, and PMM teams
• Develop campaign and creative briefs
• Own execution for select channels like webinars and sales plays
• Leverage AI tools for campaign personalization and insights
• Align marketing campaigns with sales motions and priorities