TikTok & Instagram Reels Strategist | The Points Guy

The Points Guy is seeking a TikTok/Instagram Reels Strategist to own the short-form video content strategy. This role involves tracking platform trends and algorithms, developing a proactive content calendar, and collaborating with creators to ensure content aligns with editorial and business goals. The strategist will analyze performance data to inform future content decisions and maintain a competitive awareness within the social media landscape.

• Develop strategy for TPG's TikTok and Reels presence
• Create forward-looking content calendars aligned with trends and editorial priorities
• Write briefs and set strategic direction for creators
• Analyze performance data to drive content decisions
• Monitor algorithm changes and platform trends
• Ensure content aligns with social SEO and audience growth goals