Senior Demand Gen Manager

Paytient is seeking a Senior Demand Generation Manager to architect and execute integrated marketing strategies that accelerate pipeline growth. This role will lead the "Brand-to-Demand" continuum, driving lead generation through a multi-channel approach and optimizing campaigns for full-funnel impact. The ideal candidate is a hands-on builder with expertise in B2B healthcare marketing and a passion for simplifying complex financial and healthcare concepts.

• Lead integrated growth strategy from brand awareness to demand generation
• Develop and execute multi-channel demand generation plans
• Hands-on management of digital campaigns with A/B testing
• Focus on full-funnel impact: pipeline volume, deal-stage progression, revenue
• Develop content ecosystem for broker/HR education
• Leverage AI and automation tools for productivity and optimization