Vice President, Demand Generation (ALT: Revenue Marketing)

Lead global demand generation efforts for Backbase, a company providing an AI-native Banking OS. This player-coach role focuses on architecting and executing capital-efficient marketing strategies to acquire Global 2000 clients within a complex sales cycle.

• Lead integrated global demand generation campaigns
• Develop traffic strategy across owned, earned, and paid channels
• Manage a 7-figure demand generation budget for maximum ROI
• Define and measure real business outcomes, not vanity metrics
• 10+ years of enterprise demand generation leadership
• Proven track record marketing high-ACV software to Global 2000 executives