Manager I, Digital Marketing

Sun Life is seeking a digital marketing professional to lead digital acquisition, website management, and growth initiatives for their Hong Kong operations. This role involves managing lead generation projects, optimizing the SunLife.com.hk website, driving organic growth through SEO and AI, supporting performance marketing, and implementing digital transformation efforts to enhance customer experience and business outcomes.

• Lead digital marketing and lead generation initiatives
• Manage SunLife.com.hk website content and user experience
• Develop and execute organic growth strategies (SEO, GEO)
• Plan, execute, and optimize performance marketing campaigns
• Analyze customer behavior and campaign performance using analytics tools
• Manage relationships with digital agencies and internal stakeholders