Marketing Executive

Wiley is seeking a Marketing Executive in Beijing to drive growth for their AI & Data Analytics solutions. You will develop and execute go-to-market strategies, demand generation campaigns, and customer engagement initiatives in the corporate market, collaborating with sales and global marketing teams. This role requires a B2B marketing professional with strong project management and communication skills.

• Develop and execute go-to-market strategies for AI & Data Analytics solutions
• Drive demand generation and audience acquisition campaigns
• Create and localize marketing content and promotional materials
• Partner with sales teams to align marketing activities
• Support customer engagement initiatives, events, and webinars
• Collaborate with global marketing teams to adapt global campaigns