About this role
Texas Capital is seeking a Marketing Lead to own the strategy and optimization of our public-facing website, focusing on consumer and small business banking. You will establish key performance indicators, enhance our SEM/SEO capabilities, and leverage market insights to drive web architecture improvements. This role requires staying current with web and CX trends to ensure our digital presence effectively meets business objectives and enhances user experience.
What we are looking for 6
- Develop and execute website strategy for consumer and small business banking
- Define KPIs and measure content performance with data and analytics
- Optimize SEM/SEO for target market visibility
- Translate audience insights into web architecture
- Stay current with web and CX trends for continuous improvement
- 3-5 years' experience in marketing, preferably in regulated industries