About this role

Caterpillar is seeking a Digital Content Specialist to create, manage, and maintain digital content and product data for their Rental and Used digital experiences. You will ensure accurate and consistent content across CMS and PIM platforms, optimize for SEO, and collaborate with various teams to support customer engagement and marketing initiatives.

What we are looking for

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Create, update, and manage digital content across CMS and PIM platforms
Ensure content accuracy, consistency, and alignment with brand guidelines
Author and maintain content for landing pages, product pages, and marketing pages
Apply SEO best practices for improved search visibility
Perform content audits and ensure compliance with governance standards
Collaborate with UX, marketing, product, and engineering teams

Work authorization

No visa sponsorship is available.