AI Content Strategist - Sr. Marketing Director

Bank of America is seeking an AI Content Strategy & Enablement Lead to guide the evolution of content marketing in an AI-powered landscape. This role will modernize content strategy and operations using AI, develop scalable frameworks, and adapt practices for an AI-driven world. The ideal candidate is a strategic thinker and early AI adopter who can navigate ambiguity and drive execution within a complex organization.

• Drive advancements in content strategy, development, and optimization through AI
• Define how content strategy evolves with AI-powered experiences
• Partner across Digital, SEO, Marketing Strategy, and Analytics teams
• Identify opportunities to modernize content planning, creation, and optimization with AI
• Develop scalable frameworks and best practices for AI in content marketing
• Serve as Content Strategy Lead for the Consumer line of business