About this role

Happen Bank is seeking a Sr Digital Marketing Analyst to drive strategy and execution for web and paid digital channels. This role involves optimizing digital performance, guiding investment decisions, and delivering insights to improve customer acquisition and engagement. You will collaborate with cross-functional teams to translate data into actionable recommendations and oversee channel experiments.

What we are looking for

6

Optimize web and paid digital channels
Analyze data to improve customer acquisition and engagement
Build reports and dashboards for decision making
Oversee and analyze channel experiments
Develop marketing forecasts
Partner with Finance on CAC/LTV models

Skills mentioned

1

SQL