Marketing Specialist (Education)

HP Inc. is seeking a creative Marketing Specialist to lead integrated marketing programs for the U.S. K-12 and Higher Education markets. This role involves developing and executing strategic initiatives to build HP's brand, strengthen relationships with educational institutions, and generate demand. You will own flagship programs like hackathons, advisory boards, and major conferences.

• Develop and execute integrated marketing strategy for U.S. Higher Education and K-12
• Lead flagship education initiatives including AI hackathons and advisory boards
• Manage HP's presence at major education conferences
• Develop thought leadership content on AI, digital learning, and STEM
• Execute demand generation campaigns and community engagement programs
• Partner with sales for field enablement and account-based marketing