Marketing and Demand Generation Manager

As a Regional Marketing Manager, you will be the strategic link between global marketing and local sales execution for ABB Robotics in high-growth markets across South Asia, India, and MEA. You will drive market awareness, lead generation, and sales enablement through localized campaigns and digital marketing initiatives, aiming to increase market share in the industrial and collaborative robotics sector.

• Develop and execute regional marketing strategies aligned with business objectives
• Lead end-to-end planning and execution of integrated marketing campaigns
• Partner with Sales and Product Management to generate qualified leads
• Manage digital marketing programs, events, and product launches
• Create high-impact marketing collaterals and sales enablement materials
• 7+ years of B2B marketing experience in industrial automation or robotics