Product Marketing Manager

Labcorp is seeking a Product Marketing Manager to develop compelling messaging and go-to-market strategies for their women's health solutions. You will create sales enablement materials, define product positioning, and drive successful product launches. This role involves leveraging market intelligence and AI tools to inform strategy and optimize performance, making a significant impact on people's health.

• Develop commercial messaging and sales enablement programs
• Define portfolio strategy, positioning, and value propositions
• Support cross-functional go-to-market planning and product launches
• Conduct market research and synthesize customer insights
• Utilize AI to enhance content development and insight generation
• Track and measure KPIs for marketing initiatives and product launches