About this role
Build and operate Meredith's direct-to-consumer eCommerce engine, driving growth across site performance, customer acquisition, conversion, and retention. This hands-on role requires owning the channel's sales performance and customer relationships, working cross-functionally to launch, test, and scale our beverage business.
What we are looking for 6
- Own eCommerce performance across site, acquisition, conversion, retention, revenue, and analytics
- Build and manage customer acquisition strategy and conversion funnel
- Develop and execute CRM and lifecycle marketing programs
- Track and optimize key growth and profitability metrics
- Manage eCommerce and growth agencies and technology partners
- Partner with operations on inventory, fulfillment, and customer experience