Marketing Director

Novanta is seeking a Director of Marketing, Demand Generation to lead strategic marketing initiatives focused on lead generation and revenue growth. This role involves developing and implementing demand generation strategies, collaborating with sales and marketing teams, overseeing paid campaigns, and using data analytics to drive decisions. The ideal candidate has a strong background in B2B demand generation, marketing automation, and CRM software.

• Develop and implement demand generation strategies and campaigns
• Collaborate with sales and marketing teams to drive revenue
• Use data and analytics to measure and improve performance
• Oversee paid campaigns on platforms like Google, Facebook, and LinkedIn
• Manage demand generation budgets and forecasts
• Lead and motivate a team of marketing professionals