Lifecycle Marketing Specialist, Customer Journey

Motive is seeking a Lifecycle Marketing Specialist to own and optimize customer journeys, ensuring a seamless and engaging experience from onboarding to renewal. You will translate marketing strategy into actionable journey requirements, collaborate with cross-functional teams, and drive continuous improvement through data analysis and experimentation. This role is crucial for enhancing customer retention and product adoption.

• Own customer journey design, experience, and performance for assigned lifecycle initiatives
• Translate lifecycle direction into clear briefs, requirements, and success measures
• Partner with Campaign Ops/MOps for implementation, launch, and operational monitoring
• Analyze journey performance and customer signals to recommend improvements
• Manage content and performance reporting for Monthly Product Updates newsletter
• Support Mandrill to Marketo migration by defining journey and content requirements