Paid Social Media Manager

The Economist Group is seeking a Paid Social Media Manager to strategically plan, execute, and optimize paid social campaigns across platforms like Meta, LinkedIn, and X. You will focus on enhancing our B2B presence and distributing partnership content to drive lead generation and brand awareness. This role requires a data-driven approach to campaign analysis and a collaborative spirit to align with broader marketing objectives.

• Develop, plan, and optimize paid social campaigns on Meta, LinkedIn, X, YouTube, and Reddit
• Analyze campaign performance data and translate insights into actionable recommendations
• Conduct A/B testing on ad creatives and targeting to maximize ROI
• Collaborate with cross-functional teams including media strategy, content, and sales
• Present campaign strategies and performance updates to internal and external stakeholders
• Stay current on social media trends, algorithm changes, and best practices