About this role

NerdWallet is seeking a Performance Marketing Manager to drive customer acquisition for consumer lending through paid media channels like SEM, YouTube, and display. This role involves building strategy, launching and optimizing campaigns, and leveraging AI tools to enhance marketing functions. You will partner closely with analytics, creative, and engineering teams to deliver value and achieve growth targets.

What we are looking for

6

Own paid marketing strategy, execution, and performance across multiple verticals
Build and manage campaigns across SEM, YouTube, display, and AI platforms
Utilize AI tools to accelerate marketing functions and optimize creative processes
Monitor performance, diagnose issues, and make data-driven optimization decisions
Develop creative strategy and landing page/funnel optimization plans
Partner with analytics and engineering on measurement frameworks and tracking

Work authorization

Must be authorized to work without sponsorship.