Director of Lifecycle Marketing

Inspira Education is seeking a Director of Lifecycle Marketing to lead CRM communication strategies and drive acquisition and engagement across their brands. This role involves optimizing existing contact engagement, expanding the email list, and increasing free consultations through campaign execution, A/B testing, and personalization.

• Own end-to-end lifecycle marketing strategy and execution
• Analyze cohort and segment performance to inform strategy
• Develop and execute experimentation roadmap for acquisition and engagement
• Create and manage sophisticated email and SMS campaigns
• Leverage customer segmentation for tailored messaging
• Lead and grow a team of lifecycle marketers