About this role
Azenta is seeking a Digital Marketing Manager to drive our online presence and lead generation. You will develop and execute strategies across SEO, AI-driven discovery, digital advertising, and marketing automation to enhance visibility and engagement. This role requires a blend of technical expertise in search optimization and hands-on experience managing paid media campaigns.
What we are looking for 6
- Develop and implement global SEO, AEO, and GEO strategies
- Manage paid digital media campaigns across various channels
- Optimize marketing automation platforms, primarily HubSpot
- Leverage AI to enhance marketing performance and customer experience
- Analyze performance data and report on key digital marketing metrics
- Collaborate with cross-functional teams to align marketing efforts