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Marketing Manager – Integrated Marketing, B2B & B2C
Analogdevices
US, MA, WilmingtonPosted Sep 29, 2026 · Yesterday
Full-timeMid LevelOn-siteHealthcare
About this role
Analog Devices is seeking a Product Marketing Manager to lead awareness and demand generation for their B2B and B2C products within the ADI Health Solutions BU. This role involves defining product positioning, developing go-to-market strategies, enabling sales teams, and engaging with customers and key opinion leaders. The ideal candidate will have 5-8 years of experience in product marketing, preferably in healthtech or related deep-tech fields.
What we are looking for
6- Develop product positioning and audience-specific messaging
- Create and execute go-to-market launch plans
- Develop sales enablement materials and support customer conversations
- Manage conference and event marketing, including KOL engagement
- Conduct customer and market insight analysis
- Write briefs for creative agencies and ensure strategic consistency
