Marketing Manager – Integrated Marketing, B2B & B2C

Analog Devices is seeking a Product Marketing Manager to lead awareness and demand generation for their B2B and B2C products within the ADI Health Solutions BU. This role involves defining product positioning, developing go-to-market strategies, enabling sales teams, and engaging with customers and key opinion leaders. The ideal candidate will have 5-8 years of experience in product marketing, preferably in healthtech or related deep-tech fields.

• Develop product positioning and audience-specific messaging
• Create and execute go-to-market launch plans
• Develop sales enablement materials and support customer conversations
• Manage conference and event marketing, including KOL engagement
• Conduct customer and market insight analysis
• Write briefs for creative agencies and ensure strategic consistency