Retail Media Manager - Brand Side

HP is seeking a Retail Media Manager to lead their retail media strategy, governance, and activation across key retail partners. This role serves as a central point of contact between various internal teams and external agencies, driving integrated planning, activation excellence, and optimization to foster business growth and strengthen retailer relationships.

• Define and lead retail media strategy across priority retail partners
• Establish retail media best practices, frameworks, and governance
• Act as the primary liaison between Marketing, Omni-Commerce, Sales, Category, Analytics, and Retailer teams
• Lead agency partners for retail media planning, activation, optimization, and reporting
• Establish KPI frameworks and reporting standards across retail media programs
• Identify emerging retail media trends, technologies, and best practices