Category Marketing Manager

Graco is seeking a Category Marketing Manager to develop and execute growth marketing and go-to-market strategies for assigned product categories. This role involves deep industry analysis, understanding customer needs, and creating strategic plans to drive market growth and brand awareness. You will orchestrate cross-functional collaboration to ensure a unified go-to-market approach and manage product branding, launches, and customer engagement.

• Develop 5-year category roadmaps and global marketing strategies
• Conduct market research, VOC analysis, and competitive landscape assessment
• Create and implement demand generation campaigns and sales enablement tools
• Manage product branding, global product launches, and messaging
• Collaborate with cross-functional teams including Product Management, Sales, and Engineering
• Track KPIs and provide data-driven recommendations for optimization

• No visa sponsorship is available.

• Must be authorized to work without sponsorship.