Lifecycle Marketing Manager

SimplePractice is seeking a Lifecycle Marketing Manager to focus on lead activation and nurturing. This role involves executing strategies to convert leads into paid subscribers, optimizing messaging, and integrating AI for personalized customer journeys across email, SMS, and in-product experiences. You will collaborate with cross-functional teams and report on campaign performance.

• Execute full activation strategy from lead capture to paid conversion
• Optimize recurring lead touchpoints including newsletters and offers
• Identify and implement AI-driven solutions for automation and personalization
• Build and optimize omnichannel, event-triggered customer journeys
• Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix
• Report on activation health, conversion metrics, and program impact