Growth Marketing Senior Associate

DraftKings is seeking a Growth Marketing Senior Associate to drive high-impact digital campaigns across acquisition and retention. You will develop media strategies, manage campaigns, and leverage performance insights to identify growth opportunities. This role involves collaborating with cross-functional teams to shape compelling campaigns and optimize performance using data and AI tools.

• Develop digital media buying strategies across paid social, programmatic, and paid search
• Launch and optimize customer acquisition campaigns using performance data
• Design and execute A/B tests to improve campaign performance
• Analyze campaign performance and translate data into actionable insights
• Manage creative workflow and delivery for acquisition and retention moments
• Lead communication with external agencies and advertising partners