Lifecycle Marketing Manager

Mixpanel is seeking a Lifecycle Marketing Manager to own and build the programs that convert leads into qualified meetings. This role focuses on architecting end-to-end conversion strategies, establishing best practices, and partnering with campaign managers to create scalable plays. You will define and operationalize the lifecycle marketing motion within a growing revenue marketing team.

• Own lifecycle marketing program from lead capture to demo booked
• Build and manage always-on email programs in HubSpot
• Partner with Marketing Ops to define system ownership
• Collaborate with regional campaign managers on scalable plays
• Define and enforce email best practices
• Instrument lifecycle performance in Mixpanel