Marketing Manager, Paid Acquisition (Hybrid @ Bellevue, WA)

OfferUp is seeking a hands-on Paid Acquisition Marketing Manager to own the daily operations of consumer media channels across Meta, Google, YouTube, TikTok, and Snap. This role involves media planning, campaign setup, optimization, and performance analysis to drive efficient demand capture and growth for the OfferUp marketplace.

• Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests
• Translate growth strategy and budget allocations into executable media plans
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, and UTMs
• Monitor and optimize performance across key metrics like CPI, CPM, CTR, and CVR
• Deliver first-pass channel diagnostics and surface risks and opportunities early
• Design disciplined tests across creative, audience, geography, and bidding strategy