Senior Marketing Manager

Amgen is seeking a Senior Marketing Manager in Shanghai, China to develop and execute brand marketing strategies for bone products. This role involves creating end-to-end solutions, managing patient support programs, driving successful product launches, and developing digital and pricing strategies. The ideal candidate will have a deep understanding of customer needs, KOL engagement, and cross-functional collaboration to build brand awareness and market presence.

• Develop and execute integrated brand marketing strategies
• Lead development of patient support programs and ecosystem building
• Drive successful product launches and improve brand awareness
• Develop pricing and access strategies
• Create brand digital strategy for patient support and HCP engagement
• Engage KOLs and medical societies