Senior Manager, Lifecycle & Email Marketing | The Points Guy

The Points Guy is seeking a Senior Manager of Lifecycle & Email Marketing to lead customer engagement strategies. This hybrid role in New York City focuses on designing and executing customer journeys, personalizing messaging through segmentation, and driving traffic and conversions. The ideal candidate will have deep expertise in travel loyalty programs and a strong analytical background with SQL skills.

• Own strategy and execution of customer journeys
• Design and manage always-on lifecycle journeys
• Build and refine audience segmentation strategy
• Partner with content, design, product, and data teams
• Bring genuine points, miles, and travel loyalty expertise
• Own performance reporting and translate insights into testing roadmaps