Manager, Marketing Operations

As the Manager, Marketing Operations, you will lead our marketing technology ecosystem, optimizing platforms like Marketo and HubSpot to drive business growth. You'll oversee campaign execution, lead management, and analytics, collaborating closely with Marketing and Sales teams to enhance performance and ROI. This role is crucial for refining our lead nurture programs and ensuring seamless data flow throughout the customer journey.

• Manage and optimize marketing automation platforms (Marketo, HubSpot, etc.)
• Oversee lead management processes, scoring, routing, and data governance
• Develop and execute email marketing, nurture, and engagement campaigns
• Manage Salesforce integration with marketing automation platforms
• Develop dashboards, reports, and analytics for campaign performance and ROI
• Analyze funnel performance and provide strategic recommendations