Timberland: Director, Retail Marketing

Timberland is seeking a Director of Retail Marketing to lead the strategy and execution of retail marketing initiatives. This role focuses on elevating the consumer journey and driving cohesive brand expression across all direct-to-consumer channels, including brick-and-mortar stores. You will collaborate with cross-functional teams to enhance store performance, deepen consumer connections, and create immersive brand experiences.

• Lead seasonal retail marketing strategies to elevate in-store experiences
• Collaborate with merchandising and visual merchandising for impactful storytelling
• Drive DTC consumer experience initiatives aligned with brand standards
• Develop and execute go-to-market processes for retail
• Manage retail marketing investments and track store performance insights
• Develop and lead a team of retail marketing and in-store experience professionals