Lifecycle Marketing Manager, Expansion

Motive is seeking a Lifecycle Marketing Manager to own and execute strategies for key revenue-facing customer journeys. You will identify growth opportunities, design customer experiences, and recommend tactics to drive expansion and retention. This strategic role requires cross-functional collaboration and a data-driven approach to optimize marketing outcomes.

• Own strategy and performance for prioritized revenue-facing lifecycle motions
• Identify customer growth opportunities using data and insights
• Define journey strategy, customer experience, and messaging
• Lead alignment across PMM, Product, Sales, and Legal
• Track success metrics and deliver actionable recommendations
• 4-6 years of experience in lifecycle marketing, B2B SaaS preferred