Marketing Manager

Pfizer is seeking a Marketing Manager in Shanghai to drive brand strategy, manage product lifecycles, and achieve revenue objectives. This role involves developing and executing marketing tactics, creating promotional materials, and collaborating with cross-functional teams to ensure successful market penetration and growth.

• Develop and drive brand strategy to maximize franchise business
• Manage product lifecycle, forecast revenue, and achieve profitability targets
• Execute brand tactics and manage projects independently
• Develop brand promotional materials and conduct sales training
• Analyze market trends and customer insights to support strategy development
• Collaborate with cross-functional teams including medical, legal, and sales