Director, Lifecycle Marketing | Home Services

Lead customer engagement and lifecycle marketing for the Allconnect Group, driving growth through data-driven CRM strategies. You will own the vision and execution for attracting, converting, retaining, and growing customer relationships, leading a team and collaborating cross-functionally to deliver personalized campaigns across multiple channels.

• Lead and develop a high-performing team
• Define and own the CRM strategy for Allconnect
• Apply analytical rigor to advance personalization and segmentation
• Build and maintain reporting frameworks to track CRM performance
• Lead A/B and multivariate testing to optimize campaign performance
• Execute and optimize customer journeys across email, SMS, push, and other owned channels