Manager, Audience Engagement & Brand Activation

Prudential Financial is seeking an Audience Engagement and Brand Activation Manager to build stronger connections with priority and emerging audiences. This role involves translating audience insights into relevant and engaging marketing strategies, campaigns, and content. You will collaborate cross-functionally to ensure marketing efforts resonate deeply and support the company's growth objectives.

• Develop audience engagement and brand activation strategies for diverse segments
• Synthesize audience intelligence, market research, and cultural signals
• Apply audience needs to activation planning, messaging, and campaign development
• Partner with cross-functional teams on integrated activation planning and execution
• Lead day-to-day execution of campaigns and activations for priority audience segments
• Define audience-level success metrics and evaluate campaign performance