Manager, Partner Marketing

Western Union is seeking a Manager, Partner Marketing to develop and execute marketing strategies that drive customer acquisition, transaction growth, retention, and revenue for their mid-market retail partners. This role involves leading in-store, partner-owned, and Western Union-owned marketing channels, with a strong emphasis on data-driven performance management and optimization.

• Develop and execute annual marketing plans for retail partners
• Create growth strategies for customer acquisition, transactions, and retention
• Lead multi-channel marketing execution including in-store and digital
• Establish performance measurement frameworks and optimize marketing investments
• Manage partner marketing budgets and develop business cases
• Build relationships with partner marketing and business leaders