Senior Manager, Content Marketing (Demand Generation)

Viral Nation is seeking a Senior Manager, Content Marketing to drive demand and lead generation through strategic content execution. This role involves owning the end-to-end content lifecycle, from editorial vision and distribution to performance reporting, with a focus on measurable pipeline contribution. You will build scalable systems for high-quality content production at speed, manage a content team, and collaborate cross-functionally to align content with business goals.

• Own content strategy and editorial calendar tied to demand-gen goals
• Design content-to-conversion pathways and lead capture systems
• Manage and mentor content team and freelance resources
• Build repeatable systems for high-quality content production at scale
• Define and track content KPIs for lead generation and ROI
• Lead integrated content distribution across owned, earned, and paid channels