Senior Web Marketing Specialist

Zillow is seeking a Senior Web Marketing Specialist to drive B2C onsite marketing programs, including landing pages, merchandising, and conversion rate optimization across our app and website. This role involves collaborating with cross-functional teams, executing A/B testing strategies, and leveraging web analytics to enhance the customer journey and business growth in a fast-paced, ambiguous environment.

• Strategy and execution of new onsite experiences for customer journey enhancement
• Collaboration with cross-functional stakeholders (product, engineering, marketing, design, analytics)
• A/B and multivariate testing using tools like Optimizely
• Leveraging web analytics data for insights and performance measurement
• 5+ years in digital marketing or conversion optimization
• Experience driving end-to-end strategy and development of landing pages and web products