Specialist, Lifecycle Marketing

MoneyHero Group is seeking a Specialist, Lifecycle Marketing to define and execute the company's B2B and B2C lifecycle marketing strategy across multiple markets. This role will design and optimize automated customer journeys to drive acquisition, activation, conversion, retention, and lifetime value, leveraging data insights and AI-driven workflows.

• Define and lead Group's overarching lifecycle marketing strategy
• Design and govern regional content strategy framework
• Orchestrate multi-step customer journeys across omni-channel stack
• Leverage AI-enabled tools for personalization and automation
• Establish A/B/n testing and experimentation framework
• Act as regional liaison between data, product, and local marketing teams