GTM & Marketing Strategy Director

SHI International Corp. is seeking a senior strategic leader to shape and drive go-to-market and marketing strategies that accelerate revenue growth. This role involves setting the vision for marketing programs, prioritizing initiatives, and ensuring alignment with enterprise objectives. The Director will partner with executive leadership and GTM leaders to define strategy, drive cross-functional alignment, and ensure scalable execution, leveraging data, AI, and market insights to guide investment decisions and deliver measurable business impact.

• Define and lead strategic vision for GTM and marketing programs
• Partner with executive marketing and GTM leadership on strategic planning
• Drive enterprise alignment across marketing, sales, and operations
• Oversee evaluation and prioritization of marketing programs and transformation initiatives
• Leverage advanced analytics and market insights for data-driven decision-making
• Establish and evolve KPI frameworks and measurement models